Alt Text

Text descriptions provided for images to make them accessible for visually impaired users.

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Explainer

Alt text, or alternative text, is essential for accessibility and SEO in digital content. It provides descriptive text for images, ensuring that learners using screen readers can understand the content. This text should be concise yet descriptive, accurately reflecting the image and including relevant keywords to enhance search visibility. Effective alt text not only aids inclusivity for all learners but also improves a website's ranking on search engines. Remember, each image serves a purpose; your alt text should communicate that purpose clearly.

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Suitable for

Using Alt Text is essential when including images in digital content. It ensures accessibility for learners with visual impairments and improves SEO by providing context to search engines. Alt Text should be descriptive yet concise, clearly conveying the image's purpose or content. Incorporate relevant keywords when appropriate, enhancing both user experience for educators and visibility in search rankings. Aim for clarity and inclusivity to foster an effective learning environment.

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Unsuitable for

While Alt Text serves effectively for images, it is unsuitable for complex diagrams, charts, or infographics where context is crucial. In such cases, providing detailed descriptions or supplementary materials may enhance understanding. Always prioritise accessible content that allows the learner to comprehend intricate information, ensuring their educational experience is enriched. For web accessibility, consider alternative methods like captions or dedicated content to support both SEO and educational goals.

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Example

When adding an image of a globe for a geography lesson, a suitable description might be: "A detailed world globe showcasing countries, oceans, and continents, designed to enhance learner understanding of global geography concepts." This alt text supports educators by enhancing accessibility and improving search engine optimisation (SEO) for educational content. It describes the image's purpose and context, thus benefiting visually impaired learners and making your material more discoverable online.

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Benefits

Including descriptive alt text improves accessibility, ensuring that visually impaired learners can grasp visual content via screen readers. It enhances user experience and offers contextual information, which benefits search engine optimisation (SEO). By integrating relevant keywords in alt text, educators can optimise their content for better discoverability online. This practice ultimately fosters a more inclusive learning environment while increasing the reach of educational materials.

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Risks

Using alt text incorrectly can lead to accessibility issues and poor user experience. If alt text is irrelevant or poorly written, it could misinform learners and hinder their understanding of the content. Additionally, overstuffing alt text with keywords for SEO can result in penalties from search engines. Always ensure that alt text accurately describes images, enhancing both accessibility and SEO effectively for learners and educators alike.

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